Research on After Marketing Innovation of Automobile Spare Parts

Abstract

This study selected company a as the study case company. Adopting the method of in-depth interview as the main method, inviting four management personnel of company A to conduct the interview, and adopting the correct recording method in the interview, and putting forward the research conclusion. The marketing strategy is directly related to the development strategy of the enterprise. Nowadays, the competitive auto parts enterprises in the automobile market should not only plan and develop the strategy, but also formulate the marketing strategy, adapt to the enterprise development strategy according to the different market demand, so as to improve the market response speed, adapt to the market changes and enhance the core competitiveness. In the past, A company only used a single channel to enter the market today, customer segmentation and possible growth channels, more and more enterprises to take multi-channel marketing, it is recommended that A company on the original basis to increase the new customer base.