Research of the market of educational services when forming programs 
 for strategic development of regional universities

Abstract

At a new stage in the development of the Russian higher education system, missions are being adjusted, strategies and programs for the development of universities are being developed in accordance with global trends in the development of higher education and the challenges facing the country and regions. Amodern university plays an important role in ensuring the socio-economic development of the country and the region, participates in the implementation of national, federal and regional projects, strategic development programs. The basis of university development programs is the provision of training for the priority areas of scientific and technological development of the Russian Federation, sectors of the economy and the social sphere, the development and implementation of breakthrough scientific research and development, new creative and social and humanitarian projects, as well as their implementation in the economy and social sphere of high technologies. Important aspects of strategic planning of the university are the analysis of trends and challenges in the higher education system in Russia, as well as the study of the educational services market in the region. The paper analyzes the structure and dynamics of development of the national and regional (using the example of the Samara Region) higher educational systems in Russia, identifies general patterns and tendencies, identifies the directions of development of regional universities.