RESEARCH OF THE GLOBAL AND DOMESTIC MARKET FOR INTELLECTUAL PROPERTY RIGHT

Abstract

The article examines current trends in the global and domestic market of intellectual property rights. Objects of intellectual property rights have become a full-fledged object of market relations and act as a commodity. The market of intellectual property rights is similar to the traditional market of economic relations for the sale of goods where there is a seller - the owner of property rights to the object of intellectual property rights and the buyer - an entity interested in acquiring rights to use the result of intellectual activity. The peculiarity of the objects of intellectual property rights is their intangible form, which is almost half the value of the product / service, when the consumer chooses a brand. Factors influencing the formation of demand for the object of intellectual property rights can be divided into external and internal, which affect the success of the commercialization of an innovative product. One of the indicators of the intellectual property market is the dynamics of the acquisition of intellectual property rights at both the global and national levels. Analyzing the number of submitted applications for registration, you can identify the most attractive industries, the most active countries and companies that are focused on creating and implementing innovations. For example, the most promising industry for patenting in the world in terms of the number of applications filed under the PCT system in 2019 were computer technology, and in 2020 digital communications. In the domestic market of intellectual property rights, patenting in the field of mechanical engineering was most active among national applicants in 2019, and chemistry was popular among international applicants. Thus, the market of intellectual property rights at both global and national levels is developing and for the successful commercial implementation of innovations it is necessary to meet consumer demand, create a decent material base, information support, favorable conditions for all participants in the commercialization process to benefit from fair competition, аnd limited participation of public administration and control, transparency and compliance with the rule of law.