Abstract
The objective of the article is to research the priorities in providing animation services during recreational activities for different age groups of tourists. The study involved 324 respondents who belonged to four age groups (1 group: aged 17 - 23; 2 group: aged 24 - 35; 3 group: aged 36 - 50; 4 group: aged 51 - 65). The main condition was the presence of experience of recreational rest in Ukraine and abroad. Methods: Analysis of scientific and methodological sources, surveys, questionnaires, method of expert evaluation, pedagogical experiment, statistical data of pedagogical observation, factor analysis. Results. It is established that the availability of quality animation activities ranks fourth among the priorities in choosing the place of health-recreation rest. Priorities in the choice of animation services for different age groups of tourists from Ukraine differ significantly. The most popular for all age groups are: concert and entertainment animation; animation for adults; children’s animation; exhibition animation; physical culture and health animation; show animation. The comparative analysis of the organization of animation services during the recreational rest of tourists showed that the most high-quality and interesting organization of animation activities is provided by hotels in Turkey and Egypt. Conclusions. The following main trends and changes in providing animation services have been identified: reduction of animation programs and cutdown of diversity in providing animation services; reducing the level of requirements for the content of animation programs; deterioration of the level of animation services in both national and foreign recreation areas.
Highlights
Leisure is an important part of human life
The objective of the article is to research the priorities in providing animation services during recreational activities for different age groups of tourists
The comparative analysis of the organization of animation services during the recreational rest of tourists showed that the most high-quality and interesting organization of animation activities is provided by hotels in Turkey and Egypt
Summary
Leisure is an important part of human life. The quality and variety of leisure can affect people’s ability to work, health and well-being. Modern approaches to the study of leisure consider it in terms of free choice and personal interests, and taking into account the availability of leisure for different groups of people, and the availability of various additional services (Chernysh, 2020). In the sphere of tourist services in the last 20 - 30 years, the new direction has been formed and developed tourist animation, which has become a specific tourist product and a necessary element of tourist programs (Bardei & Khmara, 2021). Organized animation does not leave the holidaymaker without proper attention; he or she is constantly busy with interesting activities, animation evokes positive emotions, forms wonderful mood and arouses the desire to return to such emotions again and again
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