Research of adaptation of car owner portal interactive services based on adaptive algorithms

Abstract

The article studies the use of adaptive algorithms in interactive services of the portal of car owners and presents the theoretical results of this study. The main objective of the study is to develop an adaptive algorithm that changes the interactive services of the portal, based on the activity of a particular user. Taking into account the trends in the development of services in the current market, a set of services renews to attract potential customers and retain existing ones. With the increase of services, the structure of the portal complicates and thus its efficiency decreases. The end user will spend more time for searching and getting the desired service that degrade its value. Complex transitions will not attract new customers, and cause the loss of existing ones. The article analyzes the adaptive algorithms, the indexes of quality of adaptation, the elements of the environment for adapting algorithm, criteria for adaptation effectiveness were determined and a generalized scheme of adapting algorithm was proposed. The proposed algorithm permits to adapt the modules of the portal for a particular user, thus saving time and providing the significant information. The results of the study were tested in the form of a software module in Java language and integrated into the portal of car owners