Abstract
The timeshare/vacation ownership segment of the hospitality industry has experienced dramatic growth in recent years. As the segment matures and evolves, the need for consumer education of the components of the product continues to increase. Timeshare owners from one of the leading timeshare companies in the US were surveyed to determine their consumers’ level of product knowledge of 12 different components of the timeshare product, varying from maintenance fees and membership dues to the concept of borrowing and depositing points. The owners were also surveyed to determine their satisfaction level with the timeshare product offerings. Results indicate that the higher the level of knowledge that the owners have of the timeshare product the greater their satisfaction level. The results show the need for continued education of the timeshare owner for lasting satisfaction with their ownership.
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