Abstract
Travelers from six countries/regions who were vacationing in one of the six vacation destinations of Mugla, Turkey, were interviewed in order to identify the destination-originated (pull) factors that are likely to influence travelers' destination choice behavior. Results indicated six destination-originated (pull) factors had significant impact on travelers' decision to choose Turkey as the vacation destination over other possible vacation destinations. These significant destination-originated (pull) factors are: the perception of the cost of accommodations, cost of others such as souvenirs, type of accommodations offered, quality of food, environmental concerns at the lodging facilities, and historical and cultural attractions. Five of the destination-originated (pull) factors had positive impact on travelers' decision to choose Turkey as a vacation destination while the cost of others such as souvenirs had a negative impact.
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