Abstract
The objective of this project is to identify what we real understand the value chain in organization after wecompleted course of value chain management. In this study, we examine the value chain from one of the wellknown global organization - Hewlett-Packard by utilizing many available literatures. This report covers HPcompany profile, its role in value chain, their customers and value propositions. It also explores from a valuechain perspective to determine how HP creates value to its customers.
Highlights
Many organizations are current facing the greatest struggle to survive their business in marketplace during this world economic disaster since October 2008
Its 2008 revenues were shielded from the economic disaster that was last November and December, HP's performance is still impressive with revenue and earnings rose 13% and 15% respectively, buoyed by strong demand for laptops and services (10%)
HP utilizes customer value management to evaluate customer expectations; it can be specified into six categories as followings (HP, 2007): (1) Asset management: All customers seek to maximize usability of its products; (2) Performance management: Enterprises expect multiple functional service support; (3) Cost management: Customers for commercial use are keen on reducing expenses; (4) Time management: Customers seek to save more time through effective and efficient IT support to focus on their own customer services; (5) Information management: Transparency, accuracy and timely concerning are essential for small- and medium-sized businesses (SMBs) and large enterprises’
Summary
Many organizations are current facing the greatest struggle to survive their business in marketplace during this world economic disaster since October 2008. Many people believe this crisis could be worse, deep and dangerous than any of previous recessions. How to sustain and progress the business in today’s circumstance becomes a hot topic of discussion. With a focus on business process and value chain, we choose the one of the Fortune 500 companies, Hewlett-Packard (HP) as a research object. It enables us to truly understand how a successful organization is to maximize their public value through value creation, increase interoperability, reduce total cost and improved business performance
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