Abstract
Internet ad markets have been a great source of motivation and challenging problems for the Economics and Computation community. The practical design of these ad markets has also greatly benefited from advances in the Economics and Computation community. Through a series of vignettes, we aim to highlight interesting challenges in modern internet ad markets, born out of a Google perspective. In this first article, we focus on a few particular auction design and optimization questions motivated by the Sponsored Search and Display Ads markets. We hope these articles spur further progress in the research community and in industry.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
