Abstract
ABSTRACT Occupational portrayals are omnipresent in adolescents’ favorite television (TV) series. Insights regarding such portrayals remain largely lacking. This study aimed to fill this gap via a content analysis of 334 characters across six TV series that are popular among adolescents. This study specifically examined portrayals of work values – qualities that an occupation should satisfy (e.g. skill utilization, earning potential) – because work values are a crucial part of adolescents’ vocational identity that guide career choices and affect well-being. By examining the content of such portrayals, scholars can better understand the potential effects of exposure to such portrayals. Therefore, we examined the extent to which various intrinsic, extrinsic, social, and prestige work values were portrayed as being upheld, violated, or mixed (RQ1). Work values were most frequently portrayed as being upheld among characters with a notable focus on portrayals of extrinsic work values (e.g. the upholding of a safe work environment). Attention was given to differences in work value portrayals according to characters’ job type (RQ2), gender (RQ3), and ethnicity (RQ4). High-skilled white-collar workers, male characters, and White characters were most positively portrayed, with work values shown as upheld in their occupations.
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