Research and Practice of Ideological and Political Education in the “Network Marketing” Course

Abstract

This article takes the “Network Marketing” undergraduate course of the School of Business Administration at Guangzhou Institute of Science and Technology as an example. It first explores the research status of different scholars on the teaching of ideological and political education in the course from three dimensions: ideological and political education exploration, innovative paths of ideological and political education, and design of ideological and political education. Then, it analyzes the ideological and political elements contained in the knowledge points of the “Network Marketing” course, focusing on the ideological and political goals, knowledge goals, quality goals, and ability goals of the course. It identifies the existing problems in the ideological and political education of the course, and further reflects and explores better integration of ideological and political education in terms of teaching philosophy, teaching methods, and teaching content. Finally, it proposes strategies for optimizing and innovating ideological and political education in the course, aiming to better achieve the goals of ideological and political education.