Abstract

Since the 20th century, art has undergone a radical change in both concept and form under the influence of technology. With the mutual integration of modern technological means and artistic thinking, new media art came into being. Its birth and development is a remarkable novelty, and its rapid development in turn pushes the innovation and transformation of traditional media art, opening a new window for the development of film art. Interactive cinema has grown rapidly based on new media technology, and its all-round interactivity has had an almost revolutionary impact on traditional cinema, thus attracting widespread attention from many researchers in the field of film art. As a new form of image, interactive film has an irresistible charm for audiences. Interactivity, as one of the essential features of interactive film, is also increasingly prominent in terms of expressiveness, and interactivity has become a higher level of interactive film development. The interactive intervention shifts the image narrative from linear to non-linear, and the creative approach from closed to open and diversified, in addition to which the audience deeply experiences the drenching sound of viewing. The interactivity of interactive movies transforms a person sitting passively in a theater quietly enjoying a movie into a person or a group of people actively participating in the creation of the movie, making the movie a real entertainment object for people to manipulate and play with.

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