Research and Analysis of Cross-Cultural Communication of Social Media in Southeast Asian Countries: Collective Identity of Social Culture

Abstract

Nowadays, as Internet technology and computer technology has developed, the forms of cultural exchange and communication are changing rapidly under the influence of globalization. The application of social media breaks through the boundary of transnational cultural exchange, and promotes cultural exchange and communication to a new height. In the social media of cross-cultural communication and communication in Southeast Asian countries, Facebook and Line occupy the mainstream. They connect individuals through the virtual network platform as a whole, just like WeChat, QQ and Weibo in China, which brings a new media sharing culture platform that is inclusive, free, equal and open, forming a unique social culture. By analyzing the cross-cultural communication of social media in Southeast Asian countries, this paper studies the influence of collective identity of social culture in cross-cultural communication.