Abstract
Based on the PEST analysis of the beverage market from the four aspects of policy, economy, society and technology, this paper introduces the tendency of today's society to healthy lives. At the same time, the advantages and disadvantages of Chi Forest were analyzed by using SWOT analysis, and it was believed that Chi Forest had great advantages in word of mouth and catered to people's demand for healthy 0-calorie drinks, but due to the low threshold of technical access, too many competitors flooded into the beverage market. Also uses SWOT to analyse Chi Forest's competitors to find the current deficiencies of Chi Forest and the areas that can be improved. And puts forward suggestions on how to continue to expand its market share in the beverage market according to the strengths and weaknesses of Chi Forest: Strengthen the brand health concept; Launch large bottled products to tap deeper into the sinking market and expand the consumer base.
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