Abstract
The article is devoted to the opposition “we vs. they” in Russian and German linguistic cultures. Analysis of linguistic means representing this opposition allows identifying the national and cultural specificity of perception of the identified phenomena in nonrelative linguistic cultures. It is shown that the most frequently used strategies in the Russian and German media discourse are alteration and empathization. The most popular tactics and communicative turns of the particular strategies of representation of the “other” were exposed in the both media discourses. The discourse and contrastive analysis of Russian and German newspaper texts is used as the research method.
Highlights
In modern society mass media texts are matched by a certain way, become one of the main sources of stereotypes [1]
The analysis of Russian and German press articles over the period 2016 to 2018 has shown that the otherness can be performed by means of alteration strategy, which refers to the human instincts
The argumentation tactic is used in media discourses in Russia and Germany; it appeals to the nature of otherness with the intention of explaining what are the specific features of the "other"
Summary
In modern society mass media texts are matched by a certain way, become one of the main sources of stereotypes [1]. Analysis of the representation of social reality in both Russia and Germany allows us to note the tendency of the media to manipulate micro-differences [2]. In the philosophical sense otherness is the result of a discursive process by which a dominant in-group constructs one or many dominated out-groups by stigmatizing a difference – real or imagined – presented as a negation of identity and a motive for potential discrimination. The otherness is the way of defining an identity in relation to others. The identity is mainly a product of social, cultural, political and other ways of construction through different approaches. The analysis of Russian and German press articles over the period 2016 to 2018 has shown that the otherness can be performed by means of alteration strategy, which refers to the human instincts
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