Abstract
The main aim of the article is to identify the key features of the female linguistic personality explication in modern Russian and German media discourse at the verbal-semantic level. Using the methods of semantic and contextual analysis, a complex of preferred linguistic means has been identified that characterize the main distinctive features of a female linguistic personality in media discourse both in Russian and German. The presented research results are based on the analysis of publications - both printed and electronic - in Russian and German languages. The analyzed texts were written by women and are a part of women's media texts. The texts were taken from various sources including analytical, political, economic and business magazines and newspapers, periodicals, women’s magazines published primarily for a readership of women, etc. It has been established that the verbal-semantic level of the female linguistic personality in media discourse is realized by lexical-grammatical means, lexical combinations, formula phrases, i.e. is a gender-specific lexicon of a female personality. The significance for the theory of language is proved by the fact that the study of the verbal-semantic level of the female linguistic personality seems to be relevant for establishing the referential laws of the verbalization of the female linguistic picture of the world in media discourse.
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