Representation of Health Messages in Bear Brand’s Advertisement Series Using Barthes’ Semiotics Analysis

To characterize the patterns of health-related messages in consumer advertising from U.S. magazines. Observational survey of advertisements occupying a third of a page or more from the January 1994 issues of the 11 most popular consumer magazines. Health messages were present in 22.8% (85/372) of all the advertisements reviewed. Of the advertisement categories (prescription medication, over-the-counter medication, exercise-related product, health service, health device, diet/health-related food, and other), over-the-counter medications were the most common among the advertisements that had health messages (32.9%, 28/85) (7.5% of the total advertisements, 28/372). The five advertisements for prescription medications were duplications of two different advertisements, one for a hair promotion product and one for hormone replacement therapy. Products related to diet and exercise together represented 29.4% (25/85) of all advertisements with health messages. Three advertisements (3.5%) were for health devices, and five (5.9%) were for health services. Health-related messages are frequent in consumer advertising. The effects of health marketing on consumer protection, health care costs, and the physician-patient relationship are discussed.

Sleep supports memory consolidation via the reactivation of newly formed memory traces. One way to investigate memory reactivation in sleep is by exposing the sleeping brain to auditory retrieval cues; a paradigm known as targeted memory reactivation. To what extent the acoustic properties of memory cues influence the effectiveness of targeted memory reactivation, however, has received limited attention. We addressed this question by exploring how verbal and non-verbal memory cues affect oscillatory activity linked to memory reactivation in sleep. Fifty-one healthy male adults learned to associate visual stimuli with spoken words (verbal cues) and environmental sounds (non-verbal cues). Subsets of the verbal and non-verbal memory cues were then replayed during sleep. The voice of the verbal cues was either matched or mismatched to learning. Memory cues (relative to unheard control cues) prompted an increase in theta/alpha and spindle power, which have been heavily implicated in sleep-associated memory processing. Moreover, verbal memory cues were associated with a stronger increase in spindle power than non-verbal memory cues. There were no significant differences between the matched and mismatched verbal cues. Our findings suggest that verbal memory cues may be most effective for triggering memory reactivation in sleep, as indicated by an amplified spindle response.

The business competition faced by companies today is getting tighter, so it requires company management to be attentive in determining its competitive strategy. Advertising is tot only to promote a product, but also included a lot of social messages in it. Advertisements often use symbols or signs in describing their products. The messages in advertisements are in the form of text and visuals. This study aims to analyze the Sign, Object, Interpretant as well as the message and meaning in the Gojek advertisement version of “Pesan dari Rumah Buat Kita yang di Jalan”. The research method uses a descriptive qualitative approach; this study uses the semiotic analysis method of the Charles Sander Pierce model. The results of the study show that the Gojek advertisement version of "Pesan dari Rumah Buat Kita yang di Jalan" invites the public to become people who continue to comply with health and savety protocols during the Covid-19 Pandemic. This advertisement is also a branding for Gojek as a safe community travel partner and always adheres to the health protocol recommendations during the Covid-19 pandemic.

As the public interest in health information has increased globally, the use of health benefits in food advertisements is becoming more essential for food marketing strategy. Consumers view a food product as healthy if it carries a health claim, whereas there has been an ongoing debate about the value of health claims as a strategy to help consumers’ healthier food consumption. The present study attempted to examine the food commercials broadcast on Korean network television in terms of claim types and executional elements. Results indicate that television food advertising has made a wide number of implied “soft” health claims (e.g., “good for health”) without substantial information and call into question whether consumers are misled or deceived by the executional elements used for presenting health messages. The findings of the study raise regulatory concerns about the provision of potentially confusing or misleading health messages in food advertising nationally as well as internationally and suggest further research in this area.

One of the texts has a complex meaning is advertisement, both print media advertisements and electronic media advertisements. The complexity of meaning is due to conveying messages in advertisements not only using language elements but also nonverbal language elements and other visual means. Therefore to understand the complexity of meaning, it is necessary to carry out a multimodal analysis in the advertisement. This study aims to analysis of Mie Sedaap advertisements. Advertisements, both print media advertisements and electronic media advertisements, are texts that have a complex meaning. Therefore, to understand the complexity of meaning, it is necessary to do a multimodal analysis of the advertisement. The multimodal analysis discussed in this paper uses the theory of Systemic Functional Linguistics (SFL). This study used a descriptive qualitative method and observation through video advertisements for Mie Sedaap. The data were collected from observations through video advertisements for Mie Sedaap. The findings of the study were analyzed using qualitative data analysis, including data reduction, data display, and conclusion. The research results show that Mie Sedaap advertisements have a multimodal semiotic system that includes linguistic, visual, audio, gestural, and spatial elements.

Effect of health-promoting messages in television food commercials on adolescents’ attitudes and consumption: A randomized intervention study

Consistency of personality in interactive characters: verbal cues, non-verbal cues, and user characteristics

The interpretation of Q.S. an-Nur: 26 has experienced a significant shift in meaning in the digital era, especially through social media. The verse, which was previously understood in the context of biological purity due to adultery, is now widely interpreted as a form of kafa'ah in religious piety, especially in the context of pre-marital studies that are rampant among the younger generation. This shift is inseparable from the high number of young people of marriageable age in Indonesia and the increasing phenomenon of hijrah which is oriented towards improving individual religious quality. This study aims to examine how Q.S. an-Nur: 26 is interpreted in social media, the factors that drive the shift in meaning, and the impact on the understanding and attitudes of netizens as consumers of da'wah content. This research uses a qualitative method with a literature study approach. Primary data is obtained from video content on TikTok accounts @untaian.ilmu and @remoteaccrusak, while secondary data comes from books of tafsir and relevant scientific literature. Data analysis was conducted through three stages: data collection, data reduction, and interpretation, using Stuart Hall's representation theory approach which includes reflective, intentional, and constructivist representations. The results showed that the interpretation of Q.S. an-Nur: 26 in the context of pre-marriage tends to emphasize the importance of equality in piety as a basis for choosing a life partner. The content invites the younger generation to “perfect themselves” before marriage as a form of spiritual self-improvement. Netizen responses show a complex dynamic, divided between positive acceptance and critical attitudes that question the relevance of the content. In general, this interpretation is considered to be able to have a positive influence in directing a religious lifestyle among young people and helping to reduce the number of early marriages and promiscuity, in line with the objectives of maqashid sharia.

The Hada Labo cosmetic advert shows something different by showing a model far from the standard of physical beauty that Japanese society believes. This ad tries to represent beauty from a different angle by highlighting skin beauty and self-confidence. So the purpose of this study is to find out whether the representation of women's beauty in Hada Labo advertisements using the main female model tends to deviate and even contradict the beauty standards of Japanese society. The researcher uses Stuart Hall's representation theory approach, which uses a constructionist approach that is in line with Roland Barthes' semiotic theory so that to analyze the data, Roland Barthes' semiotic theory is used. The concept of beauty used is the concept of Naomi Wolf. So that the study results were found, namely, in this advertisement, female beauty is represented far and even better than the myth of ideal beauty standards created by the mass media and the general public today. Lack of self-confidence and the tendency to compare one's appearance with the appearance of others are things that women often do.

Purpose: This research delves into one of Indonesia's current popular beauty product advertisements, namely Scarlett Whitening, with the objective of understanding how beauty representation is presented in these ads through Stuart Hall's representation theory and Roland Barthes' semiotic theory. Methodology The study employs a descriptive qualitative approach, analyzed through Roland Barthes' semiotic analysis, which explains the denotative, connotative, and mythical forms of signifiers and signifieds. The study uses three advertisement videos from Scarlett's official Youtube channel, each viewed by over ten million individuals, as samples. The data collection process involved three stages: non-participant observation, documentation, and literature review. Result: The findings indicate that the Scarlett Whitening advertisements attempt to reflect a change in beauty standards, inspired by the white and glowing skin criteria and colorful hairstyles of South Korean and Japanese women in line with current trends. Applications/Originality/Value: Furthermore, the advertisement aims to illustrate that attractive women receive significant social media attention and define beauty through the image of men constructed with the trend of soft masculinity.

This research highlights how creativity and innovation play an important role in the transformation of the media industry. In general elections, competing for votes is something that political parties usually do. To seek public sympathy, one way is by placing advertisements in the mass media, where they hope that these advertisements can influence the public to choose a political party or leader. who advertises. The aim of this research is to identify and analyze the political messages of Prabowo Gibran's advertisements, so the researchers formulated research with the symbolic title of the 2024 Presidential Election Campaign Advertisement Message "Okay Gas Prabowo Gibran is the Most Fit" on YouTube Richard Jersey. Researchers used qualitative research methods and in this research used semiotic theory by Charles Sanders Pierce. The results of this research state that political advertisements in the campaign carried out by Presidential Candidate Prabowo and Gibran used various signs such as words, symbols, images and colors to convey political messages to voters. In order to influence voters' perceptions and attitudes towards the two candidates, these signs were carefully selected. The conclusion of the political advertisement for the Presidential and Vice Presidential Candidate Prabowo Gibran version of "Prabowo Gibran is the Most Fit" in the 2024 presidential election campaign, there is an effort to build a specialty and uniqueness of this couple, namely that the campaign team has a communication strategy that focuses on creating a positive image of the couple Prabowo and Gibran through advertisements using songs. The combination of Prabowo's political experience and Gibran's descendants is a privilege that creates leadership synergy which is expected to have a positive impact on society. Keywords: Political Messages, Semiotics, Campaigns, Presidential Elections

Objective: Individuals in larger bodies remain an underserved population in sport and physical activity. Larger-bodied individuals often avoid physical activity spaces altogether due to their perceived exclusivity. Drawing on signaling theory, the current study argues that inclusive marketing messages in advertisements, including health-focused language and the presence of larger-bodied models may encourage participation for these individuals. Through two experiments (N = 266), manipulating the language and images used in fitness club and sport advertisements, the current study explores the effects of inclusive messages on perceptions of fit and join intentions. Results indicate that, regardless of messaging, those in larger bodies are more likely to engage a fitness center than soccer league. Advertisements featuring health-focused language were related to higher fit perceptions. Finally, advertisements featuring larger models were related to higher intentions to join. It is suggested that organizations seeking to engage this population increase their use of diversity-related signals in marketing.

The purpose of this study is to see the condition and readiness of MSME actors in Long Ikis Regency in entering the digital business era as well as identifying business insights and digital technology. The research method used was a qualitative method by conducting in-depth online interviews with 30 MSME actors randomly with various types of businesses in Long Ikis Regency, East Kalimantan Province. Using qualitative research methods, non-probability sampling with purposive sampling techniques, and qualitative descriptive research methods with a case study approach. The types of data in this study are primary data, and secondary data. The results of the study (1) MSME are interested in business digitalization, (2) MSME are starting to have digital business awareness, (3) technology support is not 100% as expected (4) there are 20% of MSME players who know Instagram business, 80% use Facebook (5) MSME need digital business introduction and development (6). MSME believe that the application of digital business has the potential to increase sales. The hope is that MSMEs can adapt and implement digital media optimally.

Inducing a user's behavior through social interaction is a goal that a social robot aims to achieve. It has been argued that empathy has a strong effect on behavior inducement. In human-human interaction, it has been verified that the influence of a nonverbal cue on empathy outweighs that of a verbal cue when those are used in a combined way. The objectives of this study are to explore if such outweighing effect of nonverbal cues is maintained in human-robot interaction (HRI) and to investigate the mechanism of communication cues' effects by analyzing the mediation structure with the following mediator variables: perceived emotion, perceived intentionality, perceived malfunction, and empathy inducement. To this end, we conducted 2 (verbal type: positive verbal cue vs. negative verbal cue) × 2 (nonverbal type: positive nonverbal cue vs. negative nonverbal cue) within-participant experiment (N = 48). The experiment created a situation in which the social robot was harshly criticized during a conversation. The analysis of experiment results showed the outweighing effect of a nonverbal cue was maintained. When a nonverbal cue conveyed a negative, situation-accordant emotion, it had a decisive effect on perceived emotion, empathy, and behavior inducement. In contrast, a verbal cue induced participants' empathy and behavior when it conveyed a positive, situation-discordant emotion. This inconsistency between verbal cue and nonverbal cue made the combination of positive verbal cue and negative nonverbal cue have the strongest effect. It implies that participants had different expectations for each of the two communication cues, just as they did in social interactions with human beings. It implies that participants might have applied normative expectations for social interaction with human beings to the social robot.

How verbal and non-verbal cues in a CEO apology for a corporate crisis affect a firm’s social disapproval