Abstract
Serials: The Journal for the Serials Community has been digitised and can be accessed in full on this website. All content is freely available on an open-access basis. Serials was published between 1988 and 2011. In 2012, the journal was retitled and is now published as Insights: the UKSG journal.
Highlights
The need for web providers to disseminate news had been recognized for some time
The solution adopted by Novo Nordísk has been a move towards usagebased subscription models
Improving communication in the serials chain Terry Bucknell, University of Liverpool and Jo Connolly, Swets Information Services. The aim of this workshop was to encourage an open and constructive discussion about the communication issues and frustrations that face us in our work as we fulfil our roles in the serials chain
Summary
The need for web providers to disseminate news had been recognized for some time. An early pioneer was the BBC which provided several mechanisms for reading news services, including scrolling news tickers and software for embedding news within third party web sites.Such approaches made use of proprietary solutions. The solution adopted by Novo Nordísk (and a number of other pharmaceutical companies around the world) has been a move towards usagebased subscription models. Again a publisher would have to offer a certain number of journals before a usage-based model would even be feasible.
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