Renewable energy sources in the function of sustainable business in tourism and hospitality industry

Abstract

Trends on the international tourist market are recording numerous changes almost on a daily basis, regarding the development of ecological tourist offer. Modern tourists are becoming more and more aware of the necessity of applying the principles of sustainable development in everyday life, so the same preferences are being expressed during their stay in their chosen tourist destination. The management of ecologically oriented tourist destination must pay special attention to the use of renewable energy sources, and in its micro-environment encourage an approach to business according to modern ecological standards. The implementation of renewable energy sources in tourism and hospitality industry aims at ensuring the improvement of business, profiling of an ecologically responsible tourist destination, repositioning of the current tourist offer on the international tourist market and achieving competitive advantages and conquest of a specific tourist segment of ecologically-oriented consumers. The aim of the research is to point out the advantages which sustainable development and application of renewable energy sources has on business development in tourism and hospitality industry, with a goal of improving competitive advantages and positive effect on the environment.