Abstract
Researchers have positioned renewable energy as sustainable and able to mitigate environmental issues associated with fossil fuels. Further, sustainable initiatives have been offered as a point of differentiation for brands. In order to reap the benefits of such differentiation, managers must communicate the initiatives to relevant stakeholders. The research question guiding the current investigation thus was: What is the communication by Canadian sport stadium operators to calls for sustainable initiatives, specifically in the area of renewable energy? The examination included the 15 sport stadiums that hosted a professional team in Canada and their web-based stadium communications on renewable energy (SCORE). Understandings and competencies in renewable energy are proposed as a new function of sport stadium management; communication of these competencies is seen as a key point of differentiation and best practice.
Highlights
The world economy is dependent upon energy from fossil fuel sources to meet its needs, and ensuring a stable source of energy is a growing concern
The research creates, in part, an audit of the communications concerning renewable energy initiatives currently being implemented at Canadian sport stadiums
The researchers of the current study were guided by the research question: What is the communication by Canadian sport stadium/facility operators to the call for sustainability, in the area of renewable energy? Here, Horne notes that sport facilities are ―part of the legacy of sport...both positive and negative‖ [16]
Summary
The world economy is dependent upon energy from fossil fuel sources to meet its needs, and ensuring a stable source of energy is a growing concern. The consumption of fossil fuel energy from traditional sources such as oil, coal, and natural gas generates pollution, such as greenhouse gases. This pollution issue ―is by definition global‖ [1], involving every business sector, including sport. Sustainability 2013, 5 and sport sustainability should be a managerial priority [2] This sector, provides the focus of the current investigation. Renewable energy can help to mitigate the greenhouse gas situation and can be used to offset the growing issues associated with declining oil production and increased difficulty with respect to extraction
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