Abstract
Thank you. I am honored to be your keynote speaker today, especially in view of our topic of marketing ethics. It is a subject for which I have a very strong personal interest and commitment. You've heard this morning from a number of respected individuals who have studied ethics, busi ness and marketing. My remarks will focus on the application of ethics in business in my field of retailing. It is my firm belief that ethics in business is not an option ? it is not only right but an absolute requirement for success. In retailing, ethics can be defined simply as "good business practices" ? delivering:
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