Abstract

ABSTRACTThe authors study the effects of religious affiliation and religiosity on student performance in marketing classes at a university in the United States. Their sample of 740 students comprises faiths spanning 5 major religions. They found a positive interaction effect on performance for Christianity and religiosity, no interaction effect on performance for Judaism, Buddhism, and Hinduism, and a negative interaction effect on performance for Islam and religiosity. Based on these findings, the authors offer policy recommendations related to campus life at U.S. higher education institutions.

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