Religiosity role on Islamic bank consumers’ self-esteem, mortal salience and social responsibility (CnSR): a terror management theory (TMT) perspective

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PurposeThis study explores the impact of religiosity on self-esteem and mortality salience, subsequently influencing Indonesia’s Islamic banking consumers’ social responsibility (CnSR).Design/methodology/approachIn total, 613 participants, Indonesia’s Islamic bank consumers, were recruited, and structural equation modelling (SEM) was used to examine research frameworks.FindingsThe empirical findings show that religiosity levels have a significant effect on self-esteem and mortality salience. Furthermore, mortality salience is less influential on CnSR than self-esteem. Furthermore, self-esteem and mortality salience partially bridge the relationship between religiosity and CnSR.Research limitations/implicationsFuture studies need to examine the correlation between religiosity and CnSR in other contexts and theories, such as conventional banks and companies across the globe, to provide comprehensive insights into the mindset and actions of CnSR.Practical implicationsThe recent study clarified the primary operations of Islamic bank customers in the context of business, religion and CnSR. Hence, increasing attention to customers’ social responsibility and religiosity is required from both the government and the Shariah Supervisory Board.Originality/valueThe result of the current study contributes to extending knowledge on terror management theory (TMT). In addition, it creates a fresh perspective on the factors affecting customers’ decision-making.Peer reviewThe peer review history for this article is available at: https://publons.com/publon/10.1108/IJSE-02-2024-0105