Abstract
Following Henry Jenkinss argument (2006) that online fan discussions contribute to collective intelligence that then feeds into the creative processes of the media industries, this article explores the ways in which online fans of the ABC television programme Lost discussed the religious and philosophical references of the programme as well as the directions the series seemed to follow as a result. By considering the ways in which both popular entertainment producers and fans of popular entertainment contribute to the emergent norms of plural religious and cultural representation in media and expectations regarding the plural religious environment more generally, this article adds to our understandings of the processes through which the mediatization of religion is occurring.
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