Abstract
This paper analyzes the relationship between religion and innovation in Europe. To the best knowledge of the authors, no paper has been published about the association of religion with innovation and innovative products and services, at an individual level, for all the countries that belong to the European Union. This is the main goal of our paper. The results show that the orientation of innovativeness depends on religion. This study contains a segmentation of the main religions in Europe, taking into account their innovative profile. Connecting the characteristics of the religious segments found and the innovations life-cycle concept, companies have a tool to manage different innovations’ evolutive stages taking into consideration the religion of their customers. The European policy-makers, still dominated by a traditional innovation approach, gain a demand-side perspective to improve citizen’s innovativeness awareness and acceptance. Finally, religiosity does not seem to have a very strong relationship with attitudes towards innovation once we control for religious affiliation.
Highlights
In 2010, more than 5.8 million people (84% of total world population) declared themselves religious to some extent
The global religious trends projected by the Pew Research Center predict that by 2050 religiosity will increase in all the major religious groups, except the Buddhist
The Christian Churches having had a dominant position in social life in Europe (Pals 2006), it is interesting to study how new religious movements and new forms of religions behave towards economic innovation issues in the countries that belong to the European Union (Cooper and Patrick-Morsman 2019)
Summary
In 2010, more than 5.8 million people (84% of total world population) declared themselves religious to some extent. It seems important to estimate what will be the projected evolution of that relationship in the coming years so that the economic, political and social actors can consider it The Christian Churches having had a dominant position in social life in Europe (Pals 2006), it is interesting to study how new religious movements and new forms of religions behave towards economic innovation issues in the countries that belong to the European Union (Cooper and Patrick-Morsman 2019). We use the Eurobarometer 63.4 European Union Enlargement (European Communities 2005), the European Constitution, Economic Challenges, Innovative Products and Services for testing our hypotheses This round of Eurobarometer surveys queried respondents on standard Eurobarometer measures as well as questions about innovative products or services. Still dominated by a traditional innovation approach, gain a demand-side perspective to improve citizen’s innovativeness awareness and acceptance
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