RELEVANCE OF THE COMPETITIVE INTELLIGENCE PROCESS ON THE SPANISH PHARMACEUTICAL COMPANIES

M Paula Fernández-Arias,Antonio Hidalgo,Pilar Quevedo-Cano

doi:10.14488/bjopm.2017.v14.n1.a12

Abstract

It is common to find Competitive Intelligence activities within the high-tech enterprises in particular in the pharmaceutical industry. These companies not only use the process of Competitive Intelligence to act against competitors, traditional aim of the Competitive Intelligence. It is increasingly used to enhance cooperation. The Cycle of CI Competitive Intelligence is used both as to extract offensive and defensive intelligence as cooperative intelligence. The paper presents the results of a sample study of 186 Spanish pharmaceutical companies that were asked about the purpose of cooperation in their Competitive Intelligence activities. The results confirm that these are used in the development of business relationships, search for partners, joint research, etc. and that companies bet on these relationships for the future within the Competitive Intelligence.

Highlights

Competitive intelligence (CI) is one of the most useful tools for strategic analysis because it provides, analyses and distributes information, the knowledge and intelligence throughout the organization.Commission, where we are urged to accentuate the efforts made to investigate the national practices in the European Union of different methods and specific processes of collection, management, treatment and classification of information that is used in the Competitive Intelligence.In the last years there has been a rising in the so-called Competitive Intelligence in the field of Information and corporative knowledge that has not been accompanied by the same interest in the theoretical basis (Palop et Vicente, 1999; Escorsa et Maspons, 2001; Hidalgo et al, 2002; Postigo, 2001, Tena et Comai, 2001)
There is still so much to study about how the CI process is and why it works, what types of intelligence we can detect inside the organization, who is the responsible person in charge to perform this work, which ones are the conceptual terms that are used in the different academic papers, the results from the creation and administration of the knowledge and the information that is used, as well as the corporation’s intelectual capital, etc
We expect to adhere ourselves to one sector that is a pioneer in putting in practice CI and that is developing the activities in the Competitive Intelligence Cycle, the Pharmaceutical Industry

Summary

Introduction

Competitive intelligence (CI) is one of the most useful tools for strategic analysis because it provides, analyses and distributes information, the knowledge and intelligence throughout the organization.Commission, where we are urged to accentuate the efforts made to investigate the national practices in the European Union of different methods and specific processes of collection, management, treatment and classification of information that is used in the Competitive Intelligence.In the last years there has been a rising in the so-called Competitive Intelligence in the field of Information and corporative knowledge that has not been accompanied by the same interest in the theoretical basis (Palop et Vicente, 1999; Escorsa et Maspons, 2001; Hidalgo et al, 2002; Postigo, 2001, Tena et Comai, 2001). Competitive intelligence (CI) is one of the most useful tools for strategic analysis because it provides, analyses and distributes information, the knowledge and intelligence throughout the organization. There is still so much to study about how the CI process is and why it works, what types of intelligence we can detect inside the organization, who is the responsible person in charge to perform this work, which ones are the conceptual terms that are used in the different academic papers, the results from the creation and administration of the knowledge and the information that is used, as well as the corporation’s intelectual capital, etc. Some authors have opened another research line that creates tools to make decisions in other directions. Sometimes the company launches its CI to research the environment and competition in particular with the aim to enhance internal improvements or collaborations with companies (e.g. for open innovation lines)

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