Relationship between Stereotypical Beauty Standards and Secondary Social Status of Women

Abstract

There is no doubt about the fact that women throughout the world are discriminated against and hold a secondary status in every sphere of life. They are stereotyped when it comes to their roles in family/social life. There are even stereotypical beauty standards in every culture to dictate, how a woman should look like.Women are expected to attain those unattainable beauty standards in order to be considered acceptable to the society. This stereotyping plays a central role in shaping women’s behaviors in everyday life and determining their status in the society, which is secondary to the men folk. The purpose of this study is to study the variables (the stereotypical beauty standards about women and their (women’s) secondary social status) to discover the relationship between the two. Also this study aims to evaluate the impact of the stereotyping on the lives of women so that some guidelines could be developed to avoid the negative impacts of stereotypical beauty standards on women. Furthermore, it could be helpful for the policy-making process to assist the states to achieve the sustainable development goals 2030. Since it is not possible to attain these goals without including the 51 Percent of the world’s population, i-e women, into the process of policy making at the state level..