What drives visitors to tourist sites to choose “green” accommodation facilities?

Abstract

Our aim is to determine the factors influencing a visitor’s decision to stay in a green accommodation facility. Visitors from six tourist sites throughout the Czech Republic were surveyed. Out of 944 respondents, 506 have never visited a “green” accommodation facility and only 93 respondents stayed mainly in a “green” accommodation facility. Several independent variables from four factors were studied—the socio-demographic status of respondents, pro-environmental behaviour in tourism, pro-environmental behaviour in everyday life and the pro-environmental attributes of accommodation facilities. Logistic regression and decision tree model were used to identify the most influential variables that are responsible for the choosing of “green” accommodation. Expenses during holiday, attitudes, personal norms, pro-environmental behaviour in everyday life and the attributes of a hotel reception were found as important by logistic regression, and out of them, pro-environmental behaviour in everyday life and personal norms are the most important. It is important that variables from all four factors were found as being statistically important for the choosing of a “green” accommodation facility. Inquiry at the tourist attractions resulted in diversified information from the respondents that has a predicative ability to link “green” accommodation to the visit of mass tourist destinations. An extremely low proportion of those who spend their holidays only in “green” accommodation facilities was found.