Relationship between Social Networks and Customer Acquisition in the Field of IT Solutions

Franklin Cordova-Buiza,Pierre Eduardo Urteaga-Arias,José Antonio Coral-Morante

doi:10.5171/2022.631332

Franklin Cordova-Buiza, Pierre Eduardo Urteaga-Arias + Show 1 more

Open Access

https://doi.org/10.5171/2022.631332

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Journal: IBIMA Business Review	Publication Date: Jan 27, 2022
Citations: 4	License type: cc-by

Affiliation: Private University of the North

Abstract

Social networks have allowed more direct communication with companies' target audience, segmenting the ads to streamline marketing efforts, help improve the brand's image, and increase the visibility of products to get closer to users with promotional tools.

Highlights

Magueta, Barbosalas, and Carvalho (2020)mention that the sales of products or Lately, technology has been advancing and services through digital media have seen a changing understanding of the world and considerable increase in recent years, dealing with it
The research shows that social networks are essential means to establish a clientcompany relationship, so IT solutions companies need to have a presence on social networks
According to the results obtained in the general hypothesis, it was possible to determine that social networks influence customer acquisition in an essential way in the DyHosting company, this considering that there is a significance found of 0.000, which is less than 0.05, for which the null hypothesis (Ho) is rejected, for this reason, the research hypothesis is accepted

Summary

Introduction

Barbosalas, and Carvalho (2020)mention that the sales of products or Lately, technology has been advancing and services through digital media have seen a changing understanding of the world and considerable increase in recent years, dealing with it. Antonio CORAL-MORANTE (2022)," Relationship between Social Networks and Customer. If a company needs to achieve this, it must consider using a digital marketing strategy. Unlike traditional advertising, where the company is the one who must interrupt and get the user's attention, with digital marketing, it is the potential customer who takes action and the initiative to contact the company. Companies must adapt quickly to new business models to publicize their products and services, likewise, stay in the competitive market and excel in the field they perform. The general problem of the research is: What relationship exists between social networks and the acquisition of clients of the DyHosting company in the city of Cajamarca in the year 2020?

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