Abstract
The purpose of the work. The specificity of political communications in Internet social networks is considered and provided recommendations to improve their effectiveness in the article. Research methodology is to apply scientific methods such as: synthesis, analysis, comparison, allowed to explore the features, challenges and opportunities of online social networks as a means of communication in politics. For the statistical analysis of the pages of social networking we used the services such as: http://likealyzer.com/,https://hitalama.com/, https://jagajam.com/, http://pr-cy.ru/social/. The scientific novelty lies in the fact that the article summarizes knowledge about research development of social networks, analyzes social networking page of president of Ukraine in the context of their effectiveness and degree of influence, expands opportunities to improve Internet communications using online social networks. Conclusions. Social networks have prospects to become one of the most powerful tools in communication between politicians and potential voters, which necessitates further scientific research. To improve the efficiency of communications using online social networks, politicians should focus more on promotion tools, communicate actively, keep in touch with their target audiences, create a platform for working with voters, disseminate high-quality content, and stimulate a sense of joint involvement in important affairs.
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