Relationship Analysis of Resignation Cognition and Career Identity of Students Majoring in Editing and Publishing in the Context of New Media Technology

Abstract

Due to the impact of new media technology, the phenomenon of media personnel resignation is becoming more and more common, which weakens the career identity of local university students majoring in Editing and Publishing. The questionnaire survey was conducted among students majoring in Editing and Publishing in a university in Jilin Province. It was found that students’ career identity was on the upper middle level. There were significant differences among students of different genders and grades in their career identity. There was no significant difference in career identity between students with or without media experience and those with or without family members working in media. Based on the above results, three strategies are put forward to improve the career identity of students in this major: first, the cultivation of career identity should be closely linked with the industry; second, the cultivation of career identity should be student-centered; third, the cultivation of career identity should be incorporated into the target system of practical teaching.