Abstract
PT XYZ is an electronic company that produces some electronic goods, one of which is a washing machine. In 2014, the product has been certified and labeled SNI on its products. SNI is a national standard established by the Indonesian government as a reference in producing or marketing goods in Indonesia. This is done as a protection measure for consumers. In addition, SNI is used as a standard for producers to penetrate international markets. However, the SNI does not specify the overall components of the goods. In the SNI document, there is no provision on the material that must be used, the size that must be imposed, so the company can develop the design, material and size of the product in detail. Development of standards outside the SNI conducted by the company herein after referred to the company standard. Company standards can be derived from innovations and product experiments conducted by the company or can also come from other standards adopted by the company, as an example is international standards on washing machine products. Thus there are several standards used in one washing machine product. For that in this research will find the relation between standard used in one product of washing machine by using case study analysis approach.
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