Abstract
Introduction In Brazil, racism is seen as non-existent, considering that any manifestation of this behavior is denied or linked to the conduct of another. However, this denial is not caused by its incidence. Goals Based on this evidence, which can be reported in the development of affective and virtual relationships, this research aims to understand racial beliefs on Facebook. Methods The data for carrying out this study were collected from the descriptor “Racism”, searched on pages and groups open on the Facebook site (http://facebook.com.br/). Such comments were transformed into a corpus of textual analysis using the Iramuteq software. Results The Descending Hierarchical Classification - CHD structured the comments into 4 classes: Class 1 “whitening ideology” (38.07% of the ECUs); Class 2 “black representation”, (15.34% of the ECUs); Class 3 “myth of racial democracy”, (28.41% of UCEs) and Class 4 “social inferiority”, (18.18% of UCEs). Conclusions The results of the analysis show how racial causes are exposed on Facebook, reproducing offensive manifestations, which corroborate the racism that happens in the physical context.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
