Abstract

In the Sierra Norte of Oaxaca, for more than two decades, indigenous tourism companies of nature have been recognized in the national and international tourism market. The objective of the research was to explain the development of these companies in the region as an expression of the commonality and resilience of native peoples, presenting Capulampan de Mendez only as an example of this relationship. Qualitative research was done, both documentary and field based on participant observation and interviews with quality informants. The results reveal that these social enterprises are a product of the capacity of resistance, adaptation and historical creation of the original peoples of the region and that these businesses are managed under the principles of communality, this is as an expression of community governance for good common. Thus, the categories of commonality and resilience are intertwined to understand the situation of these tourism ventures from an approach of the capacities and resources developed in these societies by their Mesoamerican collectivist tradition and by their responses to a series of historical adversities. These communities have ventured into the tourism of nature as a productive option, which puts in internal and external value their natural and cultural riches to drive their collective well-being.

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