Abstract
In this paper the current situation of the management 2.0 concept is analyzed. The key tenets of this concept are being considered and shortly defined. The main purpose and question is the matter of forming the fundamentals of „management 2.0” in the context of current problems in management practice. „The management 2.0” is being treated as an innovative concept of management, created mainly (but not solely) as a response to the development of IT technologies, especially the 2.0 Internet version. How adequate is this concept today? Does it exist in management practice? Studies of the literature on the matter, including the recent statements given by the concept creators especially Gary Hamel’s, leads to the conclusion that the term „Management 2.0” is rarely mentioned. That being said, this term is not yet replaced by the idea of „Management 3.0”, which hasn’t been created, or by any other versions marked with respect to the popular classification of internet programs evolution. Does this mean that the concept has ceased to exist? Or maybe it did not become popular enough? Have there been new concepts created which took the place of „the new newest thing” on the market of management in theory and practice? One thing is without a doubt – this is a very profitable market, with a high level of competitive struggle and pressure on new „products” (Micklethwait, Wooldridge, 1996). According to Wall Street Journal, Gary Hamel is ranked today as #1 influential business thinker. That is why this paper is based mostly on his last published books, blogs and interviews. Especially so called „moonshots” are considered, because they seems to be fundamentals of management 2.0. − G. Hamel presents them in that manner. Generally speaking, it may be interesting and attractive idea of reconstructing the fundamentals of management, more adequate to the digital economy conditions.
Highlights
Management as a scienti c discipline is still considered as a new branch, even though it has a long history as a practice
4. „Moonshots” of the management 2.0 as a way to de-bureaucratize our organizations e search for the rules of management e ciency is somewhat a tradition in the eld of management theory and practice, which started with the works of Henri Fayol
ĆFNPPOTIPUT XIJDIBSFNFOUJPOFEIFSF BSFOPUDPOTJTUFOUBOEPęFOUBLF the form of challenges connected to the process of management 2.0 implementation rather than the rules of execution
Summary
Management as a scienti c discipline is still considered as a new branch, even though it has a long history as a practice. Within few years the vivid concept of new generation management called management 2.0 has been created and continuously developed. It refers to the concept of Internet 2.0, which was able to use the bewildering development of information and communications technology to drastically change the social-economic reality, including the functioning of present organizations. It could be pointed out that the Internet 2.0 creates new opportunities for the management through, for example E above statements are only few years old Despite that, it seems that the development of ICT is so spectacular, that the changes in the environment constantly create new challenges for the management. The exponential development of ICTs is a double-edged sword. ey could lead to a new industrial revolution by boosting innovation and creating OFXJOEVTUSJFTPSUIFZNJHIUIBWFBڀEFWBTUBUJOHFČFDUPOKPCTBOEFNQMPZNFOU if corporations continue to target primarily productivity enhancements and cost cutting” (Straub, 2014)
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