Reinventing Work Nature: The Changing Work Landscape in Malayalam Architecture Magazines in the Post-COVID-19 Pandemic Era

Abstract

The COVID-19 pandemic has profoundly impacted various industries, including the field of architecture magazines. This study aims to analyze the ramifications of the pandemic on the work nature of architecture magazines, with particular attention given to the editorial, business, and mechanical departments. By utilizing a qualitative research approach involving in-depth interviews with experts, this research investigates the changes that have transpired within the nature of work in architecture magazines as a direct response to the pandemic. Many changes have occurred. Findings from this study contribute to a deeper understanding of the changes and transformations within the architecture magazine industry, shedding light on the evolving work nature, strategies, and practices in the post-pandemic era. The insights gained will inform the key players such as stakeholders and advertisers to navigate the multifaceted challenges within the media landscape, reinforcing the resilience of magazine organizations and paving the way for sustained growth in the future.