Rehabilitating Milošević: posthumous coverage of the Milošević regime in Serbian newspapers

Abstract

This article analyses the media's coverage of Slobodan Milošević's death with an aim to uncover how media further use and incorporate social events into nationalistic discourses and, in that, reconstruct the myth of a legendary leader. The critical discoursive analysis shows that one of the most popular Serbian newspapers Večernje novosti recontextualized Milošević's death in accordance with the nationalistic media discourse that dominated his regime (1987–2000) and in that further reproduced the Serbian myth of Milošević as a legendary leader.