Abstract

The importance of the ‘platform economy’ in China is rising. WeChat (developed and owned by Tencent) affects virtually every aspect of Chinese people’s lives. Indeed, in China, this is one of the most common ways to communicate, make payments, play games, etc.1 The so-called ‘China tech trinity’, namely Baidu, Alibaba, and Tencent, collectively known as ‘BAT’, is seemingly expanding its businesses in every direction, ranging from retail to fintech.2It has even been reported that Mark Zuckerberg plans to emulate WeChat’s business model.3 It seems that Apple, Google, and Facebook consider that the only way to remain competitive globally is to become some kind of super-platforms.4 Platforms are amongst the most influential digital actors in helping to determine the structure of online activity,5 which is gaining momentum and seemingly becoming omnipresent and omnipotent.6 This has...

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