REGULAÇÃO LEGAL DAS REDES SOCIAIS: PROTEÇÃO DE DADOS E LIBERDADE DE EXPRESSÃO

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The legal regulation of social networks is a field in constant evolution, which seeks to balance two fundamental pillars in the digital era: data protection and freedom of expression. Social networks manage a huge amount of personal data, which makes the existence of legal frameworks that protect users’ privacy imperative. Regulations such as the General Data Protection Regulation (GDPR) in the European Union and the General Data Protection Law (LGPD) in Brazil establish strict standards on how platforms must manage personal information. These laws not only allow users to access, correct or delete their data, but also impose sanctions on companies that do not comply with these requirements, ensuring a high level of security and transparency. At the same time, freedom of expression is a fundamental right that must be protected in the digital environment. However, exercising this right on social media often conflicts with the need to moderate content that may be considered offensive, dangerous or even illegal. Platforms implement moderation policies to mitigate the spread of hate speech, misinformation, and other harmful content. This, however, creates significant challenges in relation to censorship and the delimitation of permitted speech, which can affect the free expression of ideas and opinions. The challenge lies in finding an appropriate balance between protecting users’ privacy and data and enabling robust freedom of expression. An excessive focus on data protection can limit users’ ability to express themselves freely, while unrestricted freedom of expression can put individuals’ security and privacy at risk. As social media becomes more deeply integrated into everyday life and becomes a key platform for communication and the exchange of ideas, it is essential that regulations continue to adapt to address these dilemmas in a balanced and fair way. The future of regulation in this field will depend on the ability of legislators and platforms to adapt to rapid technological and social changes. ensuring that both rights are protected effectively and equitably.