Abstract

Brief results of a sociological study conducted in six border territories of modern Russian society are presented. The subject of the study was the components of the reproductive mechanisms of human capital, namely the attitude of the population to health and motivation to preserve it. The object of the study was the human capital of the Russian borderlands. The research methodology is based on an interdisciplinary complex analysis, including structural-functional, activity-based approaches in conjunction with a secondary analysis of the phenomenon of human capital in the field of various humanities and economic sciences. The specifics of the functioning of the reproductive components of human capital were measured based on the analysis of relevant regional statistics and questionnaire questions, expert survey. The novelty of the study lies in the regional specifics of the attitude of the population of six border regions of Russia to the potential of their health and motivation to use health-saving technologies in their lives. Territorial models of population health disorders are described. Conclusions are drawn that at the present stage of the development of Russian society, opposite trends are being realized. On the one hand, the negative consequences of the Covid-19 pandemic, the combination of structural disorders in the system of providing medical care to the population and the increase in morbidity of various kinds, which caused an unprecedented increase in mortality in all territories of Russia. The opposite and positive trend can be called the formation of the legislative framework of a new health protection strategy in Russian society. The main goal of this strategy is to preserve and increase the human capital of the country, including, first of all, the health of the nation, as well as its education and motivation for a long and fruitful life for the benefit of Russian society

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