Abstract
The article presents an analysis of the current state of the local press and the dynamics of the number of mass media authorized between 2009 and 2019 in Orenburg region. It also deals with violation of deontological norms by the regional journalists. The author analyzed cases of violating provisions of the Code of journalists professional ethics in Orenburg newspapers and discovered the worst violations of deontological standards by local journalists. Besides, the study required semantic analysis of the texts carried out using the special software Advego, which helped to calculate indicators of frequency of using particular words. 25 most frequently used words were then selected in each sub-group, which was aimed at finding axiological vocabulary and comparing its number. The inferred data enable the author to make corrections in the results of the research into the regional press carried out previously by a group of scientists from Lomonosovs State University.
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