Abstract
Some commentators suggest that regenerative tourism offers an opportunity to address many of the environmental, social, cultural, and economic challenges currently facing the tourism industry. While the UK is a one of the world’s most popular tourism destinations, regenerative tourism in the UK has received little attention in the academic tourism literature. This short paper looks to offer some simple exploratory illustrations of regenerative tourism initiatives in the UK. The paper includes a description of the origins and characteristics of regenerative tourism, a short literature review, four cameo case studies of regenerative tourism initiatives drawn from various parts of the UK, and some reflective conclusions. Keywords: tourism, regenerative tourism, sustainability, Cameo Case Studies, UK
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