Refusing borders: The consumption of co-working space and lifestyle

Abstract

<p class="Abstract">Co-working space is an alternative workspace, which offers
 different concept and spirit from offices in general. Co-working space is aimed to workers who need a flexible
 place and time to collaborate and expand their network. As a social space, co-working
 space cannot be separated from the
 growth of millennial generation as freelancers, who entered the labor market
 since 2000’s. This research is aimed to analyze the consumption practice of co-working
 space’s user. There are two chosen
 users of co-working space located in
 Jakarta that are used as subjects in this research by interview. Using Henri
 Lefebvre’s theory about production of space,
 this research shows that: 1) there is a shift in meaning of work, from duty-ethic to fun-ethic 2) millennial generation’s competence of information and
 communication technology makes it possible for them to do creative work with no
 limit of time. Flexibility becomes lifestyle. Blurred line between work time
 and leisure time is a privilege that can’t be owned by other workers. In the
 end, it is a strategy to create a social distinction, that co-working space’s users are different from workers in
 general.  <o:p></o:p></p>