Abstract

PurposeThe purpose of this paper is to explore the response of British business schools to criticism levied against the MBA.Design/methodology/approachThe content of elite British MBAs was surveyed using web-based research. This followed the approach adopted by Navarro (2008) in his analysis of MBA curricula in the USA.FindingsThe findings suggest that there is significant innovation and diversity within British business schools as they search for more effective ways of preparing MBA students for senior management positions.Research limitations/implicationsThis survey was limited by the sample size of the top-10 MBAs in the UK. The results do provide an insight into the curriculum development that is occurring within elite institutions.Practical implicationsThis paper not only refutes much of the criticism of the MBA but also provides evidence of the evolution of the degree.Originality/valueThis paper contributes to the body of research relating to the MBA as the premier qualification for senior managers. It details the progress made in the UK in making the degree fit for purpose.

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