Reform and Practice of Project Teaching Mode of Visual Communication Design Course under the Background of Application Transformation

Abstract

With the transformation and upgrading of the national and local economic and industrial structures, project-based teaching, as the basic feature of the application-oriented undergraduate visual communication design talent training target, is the core and key to improving students' employment competitiveness. Based on the positive understanding and in-depth analysis of the problems existing in the visual communication design course project, this paper proposes reform measures, the purpose of which is to provide a reference for the transformation and development of the visual communication course project-oriented teaching model. , This article takes the reform of the system and teaching mode of the visual communication design major in colleges and universities as the starting point, discusses the specific implementation plan of the project-based teaching mode, and proposes to create innovative projects with the concept of combining production and teaching, industry and teaching, and enterprise and teaching. The teaching method is to implement entrepreneurial education and practical operations in the process of experience, and form a teaching model that meets the needs of the society for visual communication design talents in the new era, and finally complete the unification of higher education and industrial development, and make better use of colleges and universities Talent training functions and characteristics. The experimental research results show that in order to successfully reform the practical teaching of visual communication design under the background of application transformation, we should first realize the advantages of the school-enterprise cooperation model and eliminate the traditional practical teaching of visual communication design with the help of new media technology. To take reasonable measures to comprehensively improve the quality of practical teaching.