Abstract
Community linkage, connected with the rest of the substantive functions of higher education, is what allows enabling the needs of the environment to be channeled and rendering them into projects and activities that lead to the resolution therein. As a result of this interaction, the bases are created to design and implement innovative processes, products and services and thus contribute to the enhancement of the business sector and other institutions involved. The linkage process must be guided by an effective management that allows the identification of these innovation needs and motivate the actors of the academy to work together with the beneficiaries in the resolution of these potentials. Integrating projects are an interesting response to the innovation demands of the productive sector.
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