Reflections on the Current Situation of Cosmetics Export Trade in Guangdong Province under the New Situation

Abstract

At present, we are facing an increasingly complex new economic situation, such as the global economic downturn, the rapid development momentum of cross-border e-commerce and digital economy, and intensified competition in various industries. The Chinese cosmetics industry is also facing problems such as poor sales in the international market, and the cosmetics trade has been in a long-term deficit state, with serious deficiencies in international competitiveness. However, with the support of relevant national policies, the upgrading of residents' consumption structure, the gradual opening and diversification of the domestic market environment, and the improvement of the quality and technical level of domestic products, the scale of China's cosmetics industry exports has shown a high-speed growth trend. As a major province in China's economy and foreign trade, Guangdong province has a rich variety of cosmetics exported, with considerable sales volume and strong representativeness. This article conducts a typical analysis of the export trade of cosmetics in Guangdong Province, addressing the issues in product composition, safety, research and development capabilities, and proposing some countermeasures and suggestions to enhance the international competitiveness of the cosmetics industry in Guangdong Province under the new situation.