Reflections on Multimedia Design Criteria for the International Language Learning Community

Abstract

This paper begins with an exploration of design criteria applied in the development of a multimedia CD-ROM to prepare non-native speakers of English for entry into English speaking universities which may be useful in the construction of similar learning environments for the international community. It argues that there are certain design standards that have some claim to universality, particularly in relation to the clarity and consistency of program structure and interface. Many of these standards have their roots in guidelines which have evolved from a large body of research into more traditional forms of open learning environments, while those relating to computer specific media take account of research into known human physiological and cognitive limitations. The paper also reflects on design criteria which remain less clear when courseware writers seek to create a virtual relationship or dialogue between teacher and learner through the mediation of a computer delivered learning package, arguing that almost all the elements of CALL design become more complex when combined within a cross-cultural learning context. The dangers of inadvertently imposing cultural bias and making cultural assumptions are examined together with the difficulties encountered when trying to anticipate and cater for the learning cultures of diverse communities of learners.