Abstract
The purpose of this study is to evaluate the value derived by the local community from cultural heritage and natural heritage in Jugra, Kuala Langat, as it has the potential to be a recognized heritage tourism site. The quantitative approach was used by conducting a survey study. A total of 392 respondents among the local community were selected through a purposive sampling technique. The collected data were processed with SPSS software and analyzed using cross tabulation analysis. Then, several hypotheses were tested using AMOS software. The result showed that Jugra’s unique heritage elements positively influenced the respondent’s willingness to accept and fund its tourism development. Socioeconomic factors also influenced the respondents’ disposition to preserve heritage. The findings revealed that there was priceless value when respondents agreed with the development, although they had never visited the heritage sites. Their physical, economic, and social valuation made them proud of the heritage, as it is a reflection of their identity. This study also aims to emphasize the role of local community as one of the stakeholders, as they should also be able to benefit from tourism development. All these would help boost the tourism industry, particularly through the archaeo-tourism and eco-tourism perspectives.
Highlights
The results showed that respondents’ acceptance of heritage tourism development in the study area was not influenced by their willingness to pay for the cost of funding for heritage tourism development purposes
The study found that the majority of the 392 total respondents support cultural heritage and natural heritage protection for tourism development in Jugra
Based on the survey data, there is an interesting finding showed that the majority of respondents were not willing to pay for the heritage conservation but accepted the choice of heritage tourism development in the study area
Summary
The United Nations of World Tourism Organization (UNWTO) [1] and Zyl [2] define tourism as temporary travel by a person not exceeding a year, outside of his usual destinations without any remuneration from the workplace or residence. Described tourism as the social, economic, and political interactions between organizations, communities, visitors, and products. Tourism development has gotten worldwide recognition as an impetus for economic growth, agriculture, and energy development and poverty alleviation [4,5,6,7,8,9,10]. The Association of Southeast Asian Nations, or ASEAN [11], defines tangible heritage as cultural heritage, including the structures, artefacts, and sites, whereas oral, folk, and popular cultural heritage, including fashion and costumes and Sustainability 2021, 13, 8705.
Sign-in/Register to view highlights & summary Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
