REFLECTION OF THE GENRE STRUCTURE OF NEWSPAPER TEXTS ON THE COMPOSITION MODEL OF A NEWSPAPER (BY THE EXAMPLE OF PRINTED AND ONLINE NEWSPAPER <i>THEWASHINGTON POST</i>)

Abstract

The article analyzes the composition of online and print versions of the Washington Post newspaper in order to discover the correlation between the newspaper genre structure and its composition model. The latter is interpreted as a system of parts and sections and a set of stable connections between them. The analysis has revealed that the print ver- sion has a sophisticated composition and consists of sections, parts and columns which indicate the source of information. The online version has a simpler, well-structured, clear-cut composition made up of parts and sections; the majority of the texts are supplied with a reference to the genre. Differences in the composition can be explained by several reasons. It has been found that the print version of the newspaper is addressed to regular readers who have certain expectations from the sections, while the electronic version has a large percentage of “random” readers, for whom it is important to have a clear idea of what material they deal with. It is emphasized that the observed deviation from the traditional genre structuring of the sections in the print version of the paper is associated with the image-related causes, such as the desire to create a unique memorable product. As a result, one and the same product can have different composition in the print and online versions. The analysis carried out by the author proves that there is a clear link between the composition and the genre system in the online newspaper; texts of the print version have a looser connection with the traditional genre system, which can be at- tributed to marketing reasons.